With the holiday season upon us, there has never been a better time to spruce up your website and give it a health check to make it work at its best. We have a lot to share, having delivered website design in Port Washington to a range of clients and industries for many years. The migration to online opened up a worldwide marketplace for even the smallest businesses: in 2013 the retail industry in the US generated more than three trillion dollars during the holidays. Many still miss the boat and don’t optimize their website. Follow these simple tips to make sure your e-commerce site sells, sells, sells this holiday season!
- Keep it clean
Messy websites are a massive turn off for customers. Because online competition is so fierce, it is crucial you don’t get left behind. Use high-quality imagery consistently so that your brand is instantly recognizable and your products are visually appealing. Remove products that are out of stock, add a product ‘filter’ feature and optimize product categories to make searching for the perfect gift that much easier for your visitors.
- Don’t assume your business isn’t affected by the holidays
A common mistake many businesses make is assuming that their trade isn’t affected by the holiday period. This is almost always incorrect and is a sure-fire way to lose customers. What and where is your business? Are you a hat shop in Manhattan or a bicycle store in London? Dog walker in Berlin, SEO Company in Port Washington? With gift giving getting evermore personal thanks to the massive online choice at our fingertips, every business can increase the digital footfall of their online store – through December and beyond. Offer deals and discounts to build loyalty and attract new customers.
- Communicate more effectively
Re-engage with existing customers, and add a sign-up box to your website to capture new ones. Run competitions or share promotional discounts to your distribution lists to direct customers to your site. By doing so, you will increase the likelihood of making that all-important sale and grow your brand. Many people frustratingly forget the name of a great website they once visited – now is the perfect opportunity to nudge all of your recipients!
- Add a PayPal payment option
Millions of people around the world use PayPal. It makes transactions super simple by decreasing the number of steps during the check-out process. Customers who can make faster purchases are more likely to return in future. It also means that your website will stay fast and functional as people will spend less time checking out! Keep in mind that online consumers are accustomed to getting everything quickly, so your website needs to be super efficient! Our website design in Port Washington services can help your online company whether your local or out of state.
- Make sure your website is responsive
Have you checked your site on mobile devices recently? Make sure that it works perfectly on desktop, tablet, and smartphones. Diminishing are the days where people shop in malls – today many of us are purchasing on our way to work, or on a lunch break. Be ready! If you’re looking for web design in New York, the team at Hummingbird Web Design offers professional e-commerce website design for small businesses, and can make sure yours is fully responsive.
- Consider integrating SEO
It’s never too early to start thinking about your SEO (Search Engine Optimization) strategy – why not make it your New Year’s resolution to make real progress in this area? While you can optimize content and add tags yourself, professional services are recommended to navigate your website to glory in the ever-changing playing field of SEO. What do you have to lose? Visibility, your competitive edge and customers – so don’t delay! We have a team of experts at our SEO Company in Port Washington. And being out of town is never an issue. We work remotely and deliver the same positive results to all our clients. Give us a call for a free consultation.
If you’re interested in growing your online presence or have any questions regarding website design or developing an SEO strategy, please don’t hesitate to contact us. Many small businesses and entrepreneurs have been taking advantage of our website design in Port Washington for years and we’d love to learn more about your company. Let’s keep you on track this Holiday season!