Your website is looking great – you hired the best web design agency in New York. It’s been meticulously planned, designed and built. It works across a range of devices and it looks stunning… Then it gets lost in the abyss of the internet: an all-too-common occurrence.
The truth is, the internet is the world’s busiest and most demanding market(partly because it incorporates the world)! It’s 24/7 and fiercely competitive. Therefore, as important as a well-designed website is, it’s simply stop one on your online marketing journey.
Next, you must think about search engine optimization (SEO). It’s not a privilege reserved for the wealthy conglomerates. SEO is imperative to ALL business, especially the smaller ones without the resource to fund multi-million dollar ad campaigns. When executed properly, it can propel your website to the top of Google search engine results pages (SERPs), providing you with masses of authority in your industry.
What is search engine optimization?
Simply put, SEO is the process of optimizing content on a website to satisfy search engine algorithms to drive that website to the top of its results pages for specified key words and phrases.
For example: If you were a web design agency in New York, you might want to include words such as ‘web design agency New York’, ‘content writing services New York’ or ‘ search engine optimization services in New York’. These are phrases your target customer is likely to enter in search of your services.
Few people search beyond page two on Google – and almost nobody goes much further!Google is the leading search engine, processing a mind-blowing 3.5 BILLION searches every day, somany SEO teams choose to follow Google’s algorithms when creating SEO strategies. Which brings us to…
Why do I need experts?
Experts are indispensable when it comes to SEO. It’s about much more than simply including phrases within your content. It also incorporates an understanding and ability to adapt to ever-changing algorithms and trends. Content will always be king, and you can go some way to implement SEO on your website yourself via keyword research, customer analysis and incorporating said terms into your content. But this is just one area of the multifaceted approach necessary to successfully implement SEO and dominate SERPs. A clear understanding of on-page SEO, off-page SEO, the latest algorithms, backlinks, tag structure, URL composition and more are all crucial to achieving‘page one’ status.
When looking for search engine optimization services in New York, just like when looking for a web design agency in New York, or a baker in New York (or just about anything in New York!) There are quite literally thousands of options. The same can be said for almost any location, industry or product out there. Don’t let your website get lost.
All about them algorithms
An algorithm is a process or set of rules to be followed in calculations or other problem-solving operations. Google has set ‘rules’ to determine which websites appear in what order for any given search term. This is based on suitability and stops somebody searching for “Content Writing Services New York” and getting results for a bakery in Oregon!
Google used to change their algorithms every six months, but in today’s tech-savvy world, it is an almost daily occurrence.
A dramatic example of a Google algorithm shift – in its former, bi-annual form-was the Penguin update of 2012. The Penguin update cited SEO tactics that once saw businesses at the top of page oneas reasons to be penalised overnight, seeing page ranks fall from #1 to #101 – use to nobody!
Hiring a professional web design agency to take care of your search engine optimization services will be the investment you wish you made years ago. Experts who are knowledgeable of the latest Google updates and algorithms are critically important to your business’ website. They will work your website content and social media presence into Google Godliness levels! You will be flying up the SERPs in no time. Doing it yourself – on top of running your business – would require a level of time and study that many simply do not have.
The SEO professionals live, work and breathe this kind of work. Your website looks so good, why take the risk of it never being seen?