email marketing

On last year's Small Business Saturday, over 100 million shoppers spent around $18 billion with local businesses. According to the National Federation of Independent Business, that takes Small Business Saturday spending to around $100 billion since American Express launched the campaign back in 2010. If that sounds like something, your business wants to be a part of, this year's initiativeRead more

Regular readers will know that over recent weeks, we have been sharing a few different email marketing tips. But perhaps the most important thing is to understand that email marketing is still the most effective way of reaching out to your customers. Yes, even more so than Facebook or Twitter. That’s not to say that email marketing is the sameRead more

Email marketing is the original form of reaching out to customers via digital means. Long before anyone had heard of Facebook or even Myspace, it was the way to connect with people online. Today, there are a host of different online marketing alternatives, but don’t be fooled into thinking that these have rendered email obsolete.  Small businesses need to stayRead more