Rebranding a company is a major albeit worthwhile investment. When your logo is your brand – and your brand is a household name, i.e., the Coca Colas and Apples of the world – then perhaps a complete redesign is detrimental. Such companies usually opt for subtle tweaks and modernizations. However, for smaller businesses, the world is quite literally your creative oyster; but where to begin?
What’s in a logo?
Your logo reflects the identity of your brand, it helps you to stand out from your competition, and (when properly designed and planned) becomes synonymous with the trust your customer base has in your company. It is therefore imperative to get it right. It says everything about your company without saying anything at all.
“K.I.S.S.”
“Keep it simple, stupid “is the working method of many creatives and writers alike, and with good reason! Well designed, simplistic logos tend to stand the test of time and escape the pitfalls of looking dated. You don’t want to try and cram your entire brand narrative, history, ethos, products/ services and direction into one logo (trust us, it is near-impossible and rarely works well!). But it is important that your logo is in keeping with your industry, and is something that will resonate with your target audience and existing customers. That said, don’t be afraid to be creative!
Some great examples of creative and minimalist logos include Filmaps – an app where you can share and discover film locations; Bipolar – a design for a Bipolar awareness campaign, and; CodeFish – an app design company. Less really is more and a changeup really can work wonders for your brand.
Know when it is time to rebrand
A rebrand can completely reinvent an organization. If your logo is looking a little dated, no longer fits with the direction of your company or you simply no longer like it, then it is time to make a change. The logo is a huge part of your business, and getting it right is imperative. It is the first logical step in a company rebrand – alongside color palettes and company style.
The whole package
Dare to be bold, but don’t do it alone. If you live in the New York area, it’s best to choose a professional company offering both logo design and web design in New York, so the over all design of the website unites well with the new logo design.
A new logo is fantastic – but if it is in contrast to the outdated website, you should consider modernizing your company’s online presence. A strong website will instill confidence in your brand: we have all been on enough outdated, malfunctioning and tedious websites to know that they are detrimental to a brand’s reputation.
A sleek, scalable and intuitive website will continue to look after your customers, their impression of your company, and also your bottom line – even while you sleep!
As a web design company in New York, we’ve seen our fair share of misaligned logos and websites – and it barely ever works out well for the organization. Invest time and resource into your brand now to reap residual awards for many years to come.
It’s a tough call to be able to properly align a logo, website and overall brand, so a professional local web design company is often necessary to a prosperous rebrand. They will take you on an exciting and energizing journey from ideas and brainstorm through to the fruition of a seriously effective logo, website, and overall brand.
So often we see small business owners too busy running the business that they just don’t even notice how trends and designs have changed. It’s amazing what a rebrand can do for your business, its reputation and the morale of your employees. Get started today by contacting us for a chat; we’re always all ears (and ideas!)
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