If you’ve spent any amount of time considering your digital marketing strategy for your business website, you can’t help but have heard of the term ‘influencer marketing’. It’s been a marketing buzz word for several years now and it shows no sign of dwindling in popularity anytime soon. One of the reasons influencer marketing has stuck around is that it’s a great way to create awareness, boost the image of your brand and, ultimately, bring motivated, interested visitors to your business website.
That said, many businesses aren’t exactly sure what the process entails or even what it really means. It’s important to get to grips with influencer marketing because it can deliver genuine benefits in terms of traffic to your website, increased conversions, and a healthier bottom line.
What Exactly is Influencer Marketing and what does it mean for your business website?
Simply put, influencer marketing involves connecting with an influential figure – often a social media personality, a blogger or online authority in your specific industry – to discuss and bring attention to a particular product or service via your business website. This doesn’t mean an outright sales pitch or promotion however, it’s more nuanced than that.
Influencer marketing is all about finding someone who has an established audience, a loyal following and sway with your target market that might benefit or be interested in what you have to offer. It’s gentler than outright advertising, and takes the form of raising awareness rather than pushing an audience to buy outright.
Influencer marketing is enormously flexible. It could take the form of a written post, a video, blog or social media posts – and it’s all about leveraging the trust of the influencer’s audience towards your business website and the benefits of your products.
Creative Marketing for a Business Website
Not every business has unlimited marketing budgets to keep rolling out costly ad campaigns and other efforts. This is one area where influencer marketing can have a real impact on a website. Influencer marketing provides access to an interested, targeted audience – which is a dream come true for every marketer and small business website owner – but studies show it remains effective long after the initial budget has been spent.
When you connect with an influencer, you can create innovative, different ways to cultivate engagement and the long-term results more than justify the short-term expenditure. Partnering with an influencer that already has access to your target audience helps you build the reputation of your brand and ensures that the desired audience already views you with an implicit level of trust because of the influencer’s recommendation.
It Creates Value for your small business
If there’s one word that’s important when it comes to engaging your potential audience, it’s value. Every business website owner, advertiser and marketer knows content that provides value to the user is far more potent than pushy, relentless selling. Modern consumers are smart to this latter approach, with many baulking the second they feel their attention is undergoing exploitation in the name of a sale.
Influencer marketing inherently adds value to your marketing when you do it properly as it becomes a more organic form of promotion and recommendation.
This upbeat, motivated perception of your business is something almost beyond measure regarding its value – there’s that word again – and the result is often a real boost in visitor numbers and conversions.
If you want to learn more about how you can benefit from teaming up with an influencer, contact us today. We’re the number one SEO company NYC has to offer, and we can help you tap into the power of influencer marketing in a way that’s right for your business.