Marketing

Regular readers will know that over recent weeks, we have been sharing a few different email marketing tips. But perhaps the most important thing is to understand that email marketing is still the most effective way of reaching out to your customers. Yes, even more so than Facebook or Twitter. That’s not to say that email marketing is the sameRead more

Local SEO It is easy to get carried away by the global audience that the www provides. Doesn’t it make the world feel like a smaller and more interconnected place? Yes it does, but in the marketing world, reaching out to customers in your geographic area is vitally important. That’s where local SEO comes into play. As the name suggests,Read more

Content marketing strategies of 2018 are not guaranteed to work in 2019. As search engine algorithms, user behavior, and technologies change, marketers have to change with the time or they fall behind. Below are a few content marketing strategies that will put you ahead of your competitors this year. Brand collaboration as a Marketing Strategy A good example is Uber'sRead more

e-Commerce Tips From Hummingbird’s small business website design team Our small business website design team knows an e-commerce site often calls for a significant investment. Sales are needed to justify that investment. However, generating sufficient volumes of high-quality traffic isn't easy. According to research conducted by Smart Insights, the number one spot on Google can expect to receive around 30%Read more

Ask any SEO company on the planet to list the five most important ways of reaching out to customers, and all of them will have social media near the top of the list. Specifically, they will talk about Facebook. With more than two billion members globally, it has outreach potential that dwarfs any other platform. Most businesses have a Facebook

Read more

Being a small business will usually mean you’re working with a small marketing budget – and that means making sure every dollar is spent smartly and you will have to fit in the budget the task of running a small business website.  The age-old questions, PPC or SEO can often be a tricky one to answer, especially when there isRead more

SEO Company Port Washington If you operate a business in Port Washington NY and are looking for a boost in online traffic, you should look for an SEO company Port Washington businesses trust. Choosing a reputable company with a good track record is the smartest approach to take in this ever-growing industry. Let’s first learn some basics about AdWords andRead more

By now, as a business owner, you’ve heard about digital marketing. However, you haven’t invested in it yet. Perhaps you’re still skeptical of its long-term benefits. The fact of the matter is digital marketing is a sine qua non for the success of a business and one of the most beneficial, efficient, and practical marketing strategies today. Learn why you

Read more

I never tire of saying how gratifying it is to have the honor of redesigning a website, especially when it's for such a good cause. Manhasset CASA, a local nonprofit organization, working within the Manhasset community as a resource to reduce underage use of drugs and alcohol approached us looking for affordable web design services.  I was excited to takeRead more

Is your website pretty on the outside but lacking valuable content?  Then it might be the time you reassess your strategy. A content marketing agency in New York could be just what you need to give your traffic that all-important boost. Here's what a professional agency could do for you: 1 - Provide clarity and a renewed focus on contentRead more

Rebranding a company is a major albeit worthwhile investment. When your logo is your brand – and your brand is a household name, i.e., the Coca Colas and Apples of the world – then perhaps a complete redesign is detrimental. Such companies usually opt for subtle tweaks and modernizations. However, for smaller businesses, the world is quite literally your creativeRead more

Social media has become a pivotal part of a successful marketing campaign – and business growth. In the beginning, it can feel like a minefield littered with more questions than answers; what can I post on social media? Why do I need it? When should I post? Why is it important to my business? Luckily, you're in the right placeRead more

There is a lethal disease eating up businesses these days. Like an epidemic, it is spreading. The readers, the publishers, the content creators – it is eating up everyone. It is called ‘Catchy Title, Useless Content’ syndrome. Any business can be a victim to this disease. Even yours. Symptoms – loads of content, extremely catchy titles, increased web traffic and

Read more

Starting a business in today’s technology-led world is easier than ever before. With more tools and guidance at our disposal, it is relatively easy to become your own boss. Whether you are doing web design in New York, fashion in London or dog walking in Paris, an idea and a laptop is all many people need to begin their journey.

Read more

Content Marketing Agency By now we’ve all heard the term ‘content is king’ many times over, and while that is certainly true for marketing effectively there is still great confusion as to what constitutes excellent content. Content marketers need to understand that it’s never about quantity but all about the quality of the content offered to the customer across a

Read more

It’s not dirty business when it comes to redesigning a website for Advanced Cleanup Technologies. This environmental clean-up company in Port Washington, NY  hired us for a re-design of their current website. The owners wanted to keep it simple. The challenge was making sure all the complicated and technical content was laid out and explain in detail while organizing it

Read more

If you live in the area and have hired a web design company in New York its likely you won’t have to be too concerned by the confusing terms, UX & UI. A good website design company will design and develop, utilizing UX and UI. Afterall, why should you need to know these terms? Whether you build on your own

Read more

By learning a little bit about the 5 senses – Sight, Smell, Taste, Touch and Sound, you can use this knowledge to your advantage when marketing your company’s products and services. Check out this Pin and other infographics on Pinterest!

Online advertising is a frenetic, digital minefield. Its ever-shifting nature makes it quite difficult to determine the correct approach and the appropriate arena to advertise within. Inside the tumultuous realm of online ads is the omnipresent pay-per-click (PPC) system. Pay-per-click ads are the ones you see on the sides and often at the top of search results as well as

Read more