small business

Link building Link building is one of the core SEO techniques that we use to help establish a site’s authority. When search engines like Google respect a site’s authority, they are more likely to promote it closer to the top of their search results. But unlike on-page SEO techniques, which are all about optimizing your site and your content, linkRead more

This is truly the social media age. Facebook has well over three billion members, 2.7 billion of whom use the platform every single day. That’s more than one in three of the global population. Facebook members range from tweenies to nonagenarians, from billionaires to the homeless. But there is more to social media than sharing cat videos and memes. IfRead more

It's always exciting to share the news of our latest website project. Brookwood Capital Partners reached out to us for a redesign of their 8-year-old website. We brightened up the site with a color palette reflecting the company's brand. Navigation is a primary consideration for good website development - even when there are only a few webpages. So we tweakedRead more

If you've never quite got around to working out how to use Google Search Console, now is the time to find out. Whether you're just at the website design stage of a new enterprise or you've got a business website that has been up and running for years, SEO is something you can't afford to ignore. Learning how to useRead more

Get an affordable small business website design! We understand that knowing how to succeed on the web can be confusing and sometimes makes business owners feel overwhelmed.  But now more than ever, it is super important for small businesses to make every effort. They must try to develop an online presence. We know how difficult it is to juggle multipleRead more

On last year's Small Business Saturday, over 100 million shoppers spent around $18 billion with local businesses. According to the National Federation of Independent Business, that takes Small Business Saturday spending to around $100 billion since American Express launched the campaign back in 2010. If that sounds like something, your business wants to be a part of, this year's initiativeRead more

As always we are happy to announce the completion of another website project -  Charted University Consultants What we did: clarified the messaging on the homepage changed navigation & layout freshened up the site by adding additonal images and changing the color pallet placed some much needed "call-to-action" buttons to improve conversion optimized the homepage with keyword rich content addedRead more

Regular readers will know that over recent weeks, we have been sharing a few different email marketing tips. But perhaps the most important thing is to understand that email marketing is still the most effective way of reaching out to your customers. Yes, even more so than Facebook or Twitter. That’s not to say that email marketing is the sameRead more

Martin Business Advisors, located in Brooklyn NY contacted us for a website design for their start-up.  The goal from the start was to keep it simple and clean.   We designed a site with most of the content contained on one page making it super easy to navigate - especially on mobile. Best UI and UX  practices are utilized. Give usRead more

Local SEO It is easy to get carried away by the global audience that the www provides. Doesn’t it make the world feel like a smaller and more interconnected place? Yes it does, but in the marketing world, reaching out to customers in your geographic area is vitally important. That’s where local SEO comes into play. As the name suggests,Read more

They say a picture is worth a thousand words. When it comes to a business logo, it can, quite literally, convey more than words. Some logos have become design icons – think Nike and Coca Cola, for example – and have not changed in years. Then there are companies like Ford and McDonalds, who give their logos subtle updates fromRead more

For any commercial enterprise, an online presence is ultimately about lead generation and conversion that will boost your business's bottom line. When you discuss aspects of your online marketing strategy with a web developer, there is a range of tools and techniques to employ. However, landing pages will be close to the top of the list. What is a landingRead more

Content marketing strategies of 2018 are not guaranteed to work in 2019. As search engine algorithms, user behavior, and technologies change, marketers have to change with the time or they fall behind. Below are a few content marketing strategies that will put you ahead of your competitors this year. Brand collaboration as a Marketing Strategy A good example is Uber'sRead more

On Thursday the 13th of March, Facebook, Instagram, and WhatsApp experienced a 9-hour outage. The outage occurred in the evening when it is prime time for social media use. Users could not access content, post, or comment on the platforms. Businesses that use Facebook and Instagram as their primary online marketing platforms suffered massive losses, both in terms of lostRead more

Expert insight from your trusted New York SEO team We get it. Adding content to your site on a consistent basis can be a real chore. We all know how time-consuming it can be to produce the kind of high-quality content that Google (and your regular visitors) expect. Thinking up new ideas on a weekly basis can also be incrediblyRead more

Tips from a Long Island web design company 2019 is a great time to be an entrepreneur. Small businesses are thriving, and the internet age makes it easier and less costly to get a new enterprise off the ground than ever before. As a Long Island web design company, we have a unique perspective on the small business scene. WeRead more

Top tips from a web design New York company. Research shows that more than eight in ten online shoppers trust reviews they find online in much the same way they do a personal recommendation (from a friend neighbor or co-worker for example). The majority of shoppers also won’t deal with a business that has less than a four-star review onRead more

If you are relatively new to the world of digital marketing, you may not have come across the phrase ‘local citations’ before. They might sound like something horribly complicated but, as our small business web design team explains, citations are actually very simple … and very useful for your small business! What are local citations? A citation is simply aRead more

Over recent months, the media has been reporting a slew of lawsuits and fines dealt out to businesses for failing to operate in compliance with the American Disabilities Act. Specifically, the lawsuits relate to legal precedent set in 2017 stating that when a bricks and mortar business runs an online store, it has the same obligations under the ADA inRead more

When a small business sits down with its web agency in NYC to discuss an SEO strategy, plenty of the conversation centers around the topic of traffic. Boost those keywords, improve the backlinks, add fresh and engaging content and your site will climb up the rankings and you’ll get more visitors. All this is true, and these are fundamental buildingRead more

By now, it should be clear to everyone in the know that voice search isn’t a trend that’s going to subside. With mobile device users in the majority when it comes  to surfing the internet and shopping online, voice is only going to grow in popularity. The importance of voice search is obvious as we move ahead. For your smallRead more

If you’ve spent any amount of time considering your digital marketing strategy for your business website, you can’t help but have heard of the term ‘influencer marketing’. It’s been a marketing buzz word for several years now and it shows no sign of dwindling in popularity anytime soon. One of the reasons influencer marketing has stuck around is that it’sRead more

Web Design in New York This is the era of the small business entrepreneur. It has been brought about by a combination of reduced barriers to entry in the online age and the slowdown in the global economy leading to reduced career opportunities in the big companies. As a result, more people than ever are deciding to go it alone.Read more

Ask any SEO company on the planet to list the five most important ways of reaching out to customers, and all of them will have social media near the top of the list. Specifically, they will talk about Facebook. With more than two billion members globally, it has outreach potential that dwarfs any other platform. Most businesses have a Facebook

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When we think about paid search or hear mention of PPC, most of us business owners will automatically think of Google AdWords, or Google Ads to give it its new name. This is entirely understandable when you consider that AdWords was the original paid search platform and has enjoyed over two decades at the top of the digital advertising pile.Read more

Being a small business will usually mean you’re working with a small marketing budget – and that means making sure every dollar is spent smartly and you will have to fit in the budget the task of running a small business website.  The age-old questions, PPC or SEO can often be a tricky one to answer, especially when there isRead more

Expert tips from a leading SEO services New York Team Search engine optimization is arguably one of the most vital of all digital marketing activities. Data from Smart Insights suggests that a staggering 3.5 billion searches are performed on Google each day. That's an almighty 1.2 trillion per year! Other figures show that 89% of consumer purchases start with aRead more

Part Four – Improving Relevance In Part Two of our beginner's guide to SEO, we examined how Google looks at Relevance and Authority when ranking sites. In Part Three we looked at how your website can be seen as an authority. Next, we will consider the tools and methodologies of a web design company in NYC uses to help aRead more

Today, the world seems like a smaller place. A web design company in New York might have customers right around the corner, but it could equally have clients in Los Angeles, London or Lagos. In the online world, physical location becomes an irrelevance, and whether you are shopping for shoes, electronics, groceries or web design in New York, you canRead more

Part One of a series – What is Search Engine Optimization? There are a growing number of businesses, large and small, offering search engine optimization services in New York, and any business owner will be sure to nod sagely when asked just how important SEO is as part of a company’s digital marketing strategy. They will tell you that their

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SEO company in Port Washington, NY Late last month Google confirmed that it had begun rolling out its mobile-first index to more websites. Those now being migrated are the sites that follow best practice for mobile. As your chosen SEO company in Port Washington, NY we’re here to help you make the grade when it comes to mobile-first. Recap: WhatRead more

With the holiday season upon us, there has never been a better time to spruce up your website and give it a health check to make it work at its best. We have a lot to share, having delivered website design in Port Washington to a range of clients and industries for many years.  The migration to online opened up

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As many people know, SEO is a ‘living’ concept, and many small business owners look for an SEO company for assistance. Its parameters are forever changing, so specialists are required to properly embed it within your website. However, there are some measures you can take to help your SEO. Here are ten SEO strategies to follow in 2018. 1. Voice

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Here is an example of bigger is not better - a simple 3 page website. The doctors at Plessen Ophthalmology knew exactly where to look for a new website.  On Google searching for affordable web design, they found us and although we are miles away, we were more than thrilled to take them on as a client. Sharing files withRead more

Did you know that Google processes 40,000 searches per SECOND? That’s around 3.5 billion searches a day. We head to a bar, we use Google Maps to get us there. Then we Google some reviews, perhaps search Google Images to check out what the place looks like in advance… and a quick look under Google News to double-check there’s noRead more

Is your website pretty on the outside but lacking valuable content?  Then it might be the time you reassess your strategy. A content marketing agency in New York could be just what you need to give your traffic that all-important boost. Here's what a professional agency could do for you: 1 - Provide clarity and a renewed focus on contentRead more

Rebranding a company is a major albeit worthwhile investment. When your logo is your brand – and your brand is a household name, i.e., the Coca Colas and Apples of the world – then perhaps a complete redesign is detrimental. Such companies usually opt for subtle tweaks and modernizations. However, for smaller businesses, the world is quite literally your creativeRead more

Social media has become a pivotal part of a successful marketing campaign – and business growth. In the beginning, it can feel like a minefield littered with more questions than answers; what can I post on social media? Why do I need it? When should I post? Why is it important to my business? Luckily, you're in the right placeRead more

Keith Lichtman came to us for a re-branding of his high end interior design company. The old website had some limitations which needed to be addressed ASAP.  Mr. Lichtman's extensive portfolio needed to be presented in the best light possible so we chose a Wordpress theme with a lighbox that nicely displays the decorator's beautiful interiors. The goal was toRead more

Starting a business in today’s technology-led world is easier than ever before. With more tools and guidance at our disposal, it is relatively easy to become your own boss. Whether you are doing web design in New York, fashion in London or dog walking in Paris, an idea and a laptop is all many people need to begin their journey.

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It feels a little like Christmas this Spring day. And I'm not talking about this nasty NY cold weather we're having; I'm talking about the excitement of a new website we just launched this morning.  It always feels like a gift to sit back and enjoy all our hard work! This busy well established Port Washington business, Delux Worldwide Transportation,Read more

Content Marketing Agency By now we’ve all heard the term ‘content is king’ many times over, and while that is certainly true for marketing effectively there is still great confusion as to what constitutes excellent content. Content marketers need to understand that it’s never about quantity but all about the quality of the content offered to the customer across a

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Web Design Company NY The world of web design is constantly evolving. Every year gives birth to a new trend – and what was in last year is already on its way out. Which trends should you follow? Which ones do you ignore? We know that it can be confusing. And as a small business looking for web design in

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NDKazalas Architecture P.C contracted us for a redesign of the current website.  It was a no-brainer from the start.  The best approach was to design the website with minimal lines and color. Our goal was to display the portfolio free of  distractions so to allow the work to stand on its own.   The homepage holds the most impact because atRead more

It’s not dirty business when it comes to redesigning a website for Advanced Cleanup Technologies. This environmental clean-up company in Port Washington, NY  hired us for a re-design of their current website. The owners wanted to keep it simple. The challenge was making sure all the complicated and technical content was laid out and explain in detail while organizing it

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If you live in the area and have hired a web design company in New York its likely you won’t have to be too concerned by the confusing terms, UX & UI. A good website design company will design and develop, utilizing UX and UI. Afterall, why should you need to know these terms? Whether you build on your own

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The ironic thing about the title of this blog is, well, the “if.” When you think about it, in many ways, Google does rule the world! As parents, when our kids ask questions, we hop on Google as fast as we can without our children noticing to find the correct answers. As patients, we Google local doctors to find out

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Did you know that designing your website to appeal to your target audience can increase your business growth? Web design is a great asset to any business, but blind web design can negatively affect your customers. With any business, the target audience is the demographic of people who are expected to show interest in what your business can offer. Finding

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Get Social, Increase Business with a Business Facebook page! Your small business is on the fast track to success. You’ve got the logo, the website and quality products and services. But what’s this – you don’t have a Business Facebook page? In 2016, there were over 1.7 billion users on Facebook. 100 years ago, this number equaled the population of

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As the technology world around us evolves, being in the know can only help to better your business sales and growth. We have all heard the expression “get with the times!” And that saying speaks to no market as powerfully as it does with the ever changing social media platforms that have us all tuned into our mobile devices on

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