online marketing

This is truly the social media age. Facebook has well over three billion members, 2.7 billion of whom use the platform every single day. That’s more than one in three of the global population. Facebook members range from tweenies to nonagenarians, from billionaires to the homeless. But there is more to social media than sharing cat videos and memes. IfRead more

If you've never quite got around to working out how to use Google Search Console, now is the time to find out. Whether you're just at the website design stage of a new enterprise or you've got a business website that has been up and running for years, SEO is something you can't afford to ignore. Learning how to useRead more

Local SEO It is easy to get carried away by the global audience that the www provides. Doesn’t it make the world feel like a smaller and more interconnected place? Yes it does, but in the marketing world, reaching out to customers in your geographic area is vitally important. That’s where local SEO comes into play. As the name suggests,Read more

On Thursday the 13th of March, Facebook, Instagram, and WhatsApp experienced a 9-hour outage. The outage occurred in the evening when it is prime time for social media use. Users could not access content, post, or comment on the platforms. Businesses that use Facebook and Instagram as their primary online marketing platforms suffered massive losses, both in terms of lostRead more

e-Commerce Tips From Hummingbird’s small business website design team Our small business website design team knows an e-commerce site often calls for a significant investment. Sales are needed to justify that investment. However, generating sufficient volumes of high-quality traffic isn't easy. According to research conducted by Smart Insights, the number one spot on Google can expect to receive around 30%Read more

Tips from a Long Island web design company 2019 is a great time to be an entrepreneur. Small businesses are thriving, and the internet age makes it easier and less costly to get a new enterprise off the ground than ever before. As a Long Island web design company, we have a unique perspective on the small business scene. WeRead more

The internet is a huge place, bigger than most of us truly comprehend. There are almost two billion websites, each of which can have anything from a handful to thousands of webpages. Amid all that content, a little duplication is inevitable. In fact, according to some researchers, more than a quarter of all webpages contain duplicate content. In the worldRead more

If you are relatively new to the world of digital marketing, you may not have come across the phrase ‘local citations’ before. They might sound like something horribly complicated but, as our small business web design team explains, citations are actually very simple … and very useful for your small business! What are local citations? A citation is simply aRead more

One thing about dealing with the online world is that you encounter people with every level of expertise and experience. But whether you are talking to your 90 year old grandmother or to the CEO of the most experienced New York web design company, one thing that everyone knows is that cybercrime is on the up and online security needsRead more

If you’ve spent any amount of time considering your digital marketing strategy for your business website, you can’t help but have heard of the term ‘influencer marketing’. It’s been a marketing buzz word for several years now and it shows no sign of dwindling in popularity anytime soon. One of the reasons influencer marketing has stuck around is that it’sRead more

Ask any SEO company on the planet to list the five most important ways of reaching out to customers, and all of them will have social media near the top of the list. Specifically, they will talk about Facebook. With more than two billion members globally, it has outreach potential that dwarfs any other platform. Most businesses have a Facebook

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Being a small business will usually mean you’re working with a small marketing budget – and that means making sure every dollar is spent smartly and you will have to fit in the budget the task of running a small business website.  The age-old questions, PPC or SEO can often be a tricky one to answer, especially when there isRead more

Expert tips from a leading SEO services New York Team Search engine optimization is arguably one of the most vital of all digital marketing activities. Data from Smart Insights suggests that a staggering 3.5 billion searches are performed on Google each day. That's an almighty 1.2 trillion per year! Other figures show that 89% of consumer purchases start with aRead more

We recently discussed the important role that local businesses play in the local community. As members of the community ourselves, it is a topic close to our hearts, but from our perspective as an SEO company in New York, the opposite is equally true - local customers are as important to businesses as local businesses are to customers. In thisRead more

Part Four – Improving Relevance In Part Two of our beginner's guide to SEO, we examined how Google looks at Relevance and Authority when ranking sites. In Part Three we looked at how your website can be seen as an authority. Next, we will consider the tools and methodologies of a web design company in NYC uses to help aRead more

The beginner’s guide to SEO Part Three – Becoming an Authority  In the last installment of our beginner’s guide to SEO we compared the activities of a web design company in NYC to those of the Star Ship Enterprise, providing the means for Google to explore and understand the virtual galaxy of the world wide web. In particular, we discussedRead more

No matter the nature of your business, whether you're a mom and pop deli, a State-wide chain of auto mechanics or an electrician based out of Long Island, NY, there is a case to be made for local SEO. And with the competition being so high having a SEO Company New York guide would be very helpful.  We've put togetherRead more

As you’d expect, our web design New York team has its finger firmly on the pulse of breaking trends across the digital marketing space. This week, we’re turning our attention to social media and sharing five ways you can get ahead of the curve by keeping track of these trends. #1 Limited time content sharing This is a trend that

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Part One of a series – What is Search Engine Optimization? There are a growing number of businesses, large and small, offering search engine optimization services in New York, and any business owner will be sure to nod sagely when asked just how important SEO is as part of a company’s digital marketing strategy. They will tell you that their

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SEO company in Port Washington, NY Late last month Google confirmed that it had begun rolling out its mobile-first index to more websites. Those now being migrated are the sites that follow best practice for mobile. As your chosen SEO company in Port Washington, NY we’re here to help you make the grade when it comes to mobile-first. Recap: WhatRead more

SEO Company Port Washington If you operate a business in Port Washington NY and are looking for a boost in online traffic, you should look for an SEO company Port Washington businesses trust. Choosing a reputable company with a good track record is the smartest approach to take in this ever-growing industry. Let’s first learn some basics about AdWords andRead more

You’ve used the best SEO services New York can offer, incorporated SEO, but is it secure enough for search engines? An SSL (Secure Sockets Layer) certificate confirms that your website is secure. An SSL certificate is made up of lots of tiny data files that work together to ‘lock down’ and provide the most secure connection possible on a website.

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With the holiday season upon us, there has never been a better time to spruce up your website and give it a health check to make it work at its best. We have a lot to share, having delivered website design in Port Washington to a range of clients and industries for many years.  The migration to online opened up

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As many people know, SEO is a ‘living’ concept, and many small business owners look for an SEO company for assistance. Its parameters are forever changing, so specialists are required to properly embed it within your website. However, there are some measures you can take to help your SEO. Here are ten SEO strategies to follow in 2018. 1. Voice

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By now, as a business owner, you’ve heard about digital marketing. However, you haven’t invested in it yet. Perhaps you’re still skeptical of its long-term benefits. The fact of the matter is digital marketing is a sine qua non for the success of a business and one of the most beneficial, efficient, and practical marketing strategies today. Learn why you

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If you still think a hamburger menu is something to drool over at your nearest fast food joint, think again! Hummingbird Web Design has an eye for digital trends, and from our little web design company in Port Washington NY, we saw the hamburger menu storm back into web design - and we were ready and excited to use itRead more

A New York entrepreneur seeking web design services  recently contacted me. The project entailed a redesign of their current site, which became cluttered with content. I'd describe it as - they literally outgrew their website; as businesses expand, so should its website. Many of our clients contact us needing not just a redesign but, more importantly, a reorganization, a biggerRead more

Social media has become a pivotal part of a successful marketing campaign – and business growth. In the beginning, it can feel like a minefield littered with more questions than answers; what can I post on social media? Why do I need it? When should I post? Why is it important to my business? Luckily, you're in the right placeRead more

Today a website is a necessary tool and crucial to the success of most businesses. Whether you are a Web Design Agency in New York, a bakery in rural England, a dog sitter in Paris or a financial adviser in China, this applies to you. E-commerce websites can have the sole function of being a digital shopfront, whereas others form

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There is a lethal disease eating up businesses these days. Like an epidemic, it is spreading. The readers, the publishers, the content creators – it is eating up everyone. It is called ‘Catchy Title, Useless Content’ syndrome. Any business can be a victim to this disease. Even yours. Symptoms – loads of content, extremely catchy titles, increased web traffic and

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We like to do things properly here at Hummingbird Web Design. Great designs, fantastic wording that generates sales inquiries for our clients, and tight, focused SEO strategy on each page. As we say on our website, we’re “always aiming for PAGE ONE”. You’d expect nothing less with our team, dedicated to top-ranking, beautiful-looking web design in New York. In this

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Your website is looking great – you hired the best web design agency in New York. It’s been meticulously planned, designed and built. It works across a range of devices and it looks stunning… Then it gets lost in the abyss of the internet: an all-too-common occurrence. The truth is, the internet is the world’s busiest and most demanding market(partly

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Starting a business in today’s technology-led world is easier than ever before. With more tools and guidance at our disposal, it is relatively easy to become your own boss. Whether you are doing web design in New York, fashion in London or dog walking in Paris, an idea and a laptop is all many people need to begin their journey.

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It feels a little like Christmas this Spring day. And I'm not talking about this nasty NY cold weather we're having; I'm talking about the excitement of a new website we just launched this morning.  It always feels like a gift to sit back and enjoy all our hard work! This busy well established Port Washington business, Delux Worldwide Transportation,Read more

Content Marketing Agency By now we’ve all heard the term ‘content is king’ many times over, and while that is certainly true for marketing effectively there is still great confusion as to what constitutes excellent content. Content marketers need to understand that it’s never about quantity but all about the quality of the content offered to the customer across a

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Web Design Company NY The world of web design is constantly evolving. Every year gives birth to a new trend – and what was in last year is already on its way out. Which trends should you follow? Which ones do you ignore? We know that it can be confusing. And as a small business looking for web design in

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If you live in the area and have hired a web design company in New York its likely you won’t have to be too concerned by the confusing terms, UX & UI. A good website design company will design and develop, utilizing UX and UI. Afterall, why should you need to know these terms? Whether you build on your own

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Did you know that designing your website to appeal to your target audience can increase your business growth? Web design is a great asset to any business, but blind web design can negatively affect your customers. With any business, the target audience is the demographic of people who are expected to show interest in what your business can offer. Finding

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Get Social, Increase Business with a Business Facebook page! Your small business is on the fast track to success. You’ve got the logo, the website and quality products and services. But what’s this – you don’t have a Business Facebook page? In 2016, there were over 1.7 billion users on Facebook. 100 years ago, this number equaled the population of

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As the technology world around us evolves, being in the know can only help to better your business sales and growth. We have all heard the expression “get with the times!” And that saying speaks to no market as powerfully as it does with the ever changing social media platforms that have us all tuned into our mobile devices on

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It’s our pleasure to provide an online presence for a well established psychotherapist in the Bethesda-Chevy Chase area of Maryland. Bonnie Eisenberg contacted us for the creation of a website. Dr. Eisenberg has been in private practice for 40 years, offering individual and couples therapy. Realizing the value in offering a place where her patients, as well as future patients

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Port Washington not-for-profit gets a new look! The Greater Port Washington Business Improvement District (GPWBID) is a not-for-profit organization located in Port Washington, New York which plays a vital role in the community by helping many start-ups and local businesses. Mariann Dalimonte, Executive Director of the BID contacted Hummingbird Web Design through a recommendation from the Port Washington Chamber of

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By learning a little bit about the 5 senses – Sight, Smell, Taste, Touch and Sound, you can use this knowledge to your advantage when marketing your company’s products and services. Check out this Pin and other infographics on Pinterest!

Online advertising is a frenetic, digital minefield. Its ever-shifting nature makes it quite difficult to determine the correct approach and the appropriate arena to advertise within. Inside the tumultuous realm of online ads is the omnipresent pay-per-click (PPC) system. Pay-per-click ads are the ones you see on the sides and often at the top of search results as well as

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Are you a small business owner who fits this profile? you need to increase your web presence in order to stay competitive your current website is doing nothing for you and you’re tired of the high prices your webmaster is charging you want to get ranked organically in search results and don’t want to pay through the nose for it

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